Lux Annam – The Art of Refined Living

A symbol of elegance and Indochine sophistication

Lux Annam embodies the essence of Indochine artistry — where Vietnamese heritage meets modern refinement. Located between Da Nang and Quang Nam, this retreat celebrates timeless luxury, cultural depth, and the art of beautiful living.

Each space is meticulously designed with architectural inspiration drawn from ancient royal aesthetics, interpreted through a modern lens. Every suite bears the name of a Vietnamese queen — Ý Lan, Từ Dụ, Chiêu Hoàng, Nam Phương — representing grace, nobility, and femininity.

Every detail, from textures to lighting and scent, is carefully curated to create harmony and sophistication. Lux Annam stands as an expression of refined lifestyle — where luxury is experienced through emotion, art, and atmosphere.

Lux Annam Home & Living – Crafting Luxury Through Art

Expanding from the retreat’s artistic identity, Lux Annam Home & Living brings Indochine-inspired luxury into modern homes.

The collection features premium furniture, handcrafted lighting, lounge chairs, and artisan décor, all designed and produced by Vietnamese craftsmen. Each creation reflects the fusion of traditional techniques and contemporary aesthetics, expressing cultural pride and timeless refinement.

From macramé rattan chairs to intricately carved wooden lamps and lacquered tea sets, every piece embodies sophistication and enduring beauty. Lux Annam Home & Living transforms spaces into statements of art and elevated living.

Vision & Mission

Vision: To become a leading brand in art-inspired hospitality and Indochine luxury lifestyle, redefining Vietnamese elegance in the modern era.

Mission: To design spaces and experiences that celebrate culture, craftsmanship, and artistry — where every detail reflects refinement and meaning.

Lux Annam represents the harmony of luxury, art, and heritage — a contemporary interpretation of Vietnam’s timeless beauty.